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Public
Relation Introduction
Public Relation is a management
function that involves monitoring and
evaluating public attitudes and
maintaining mutual relations and
understanding between an organisation
and its public. Public could include
shareholders, government, consumers,
employees and the media. It is the act
of getting along with people we
constantly come in touch with. PROs
ensures internal cohesion in the
company by maintaining a clear
communications network between the
management and employees. Its first
objective is to improve channels of
communication and to establish new
ways of setting up a two-way flow of
information and understanding.
Public relations as a separate
career option has came into existence
when lots of private or government
companies and institution felt the
need to market their product, service
and facilities. Public image is
important to all organisations and
prominent personalities. The role of
public relation specialist becomes
pertinent in crisis situations when
the correct and timely transmission of
information can help save the face of
the organisation.
In terms of career opportunities,
Public relations is broadly practiced
for product publicity, corporate
publicity, to have better relations
with the government, to publish
corporate publications like
newsletter, bulletins, magazines for
employees etc.
Eligibility : Bachelors
degree in any discipline preferably
with social sciences, liberal arts and
humanities is required to take up a
course in this field. Click
here for more
Job prospects and Career Options
: Public relation officers can
find employment in the corporate
sector, public sector, government
agencies, tourist agencies, hotels,
banks and other financial
institutions, private consultancy
firms etc. Click
here for more
Remuneration : One can start
with a salary of Rs 3,000 to Rs 6,000
a month, depending on the kind of
organisation that one joins. Click
here for more
Institutes : Click
here for a comprehensive list of
Institutes in India
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